Harley Davidson PESTLE Analysis

Harley Davidson PESTLE Analysis This section of the report is concerned with understanding the strategic position of Harley Davidson Inc. in an attempt to formulate strategic options for the company. It identifies three areas: First the changes that is occurring in the environment and how these changes affects H-D and its business activities. Second the resource strength and capabilities of H-D. Finally the expectations and influences of H-Ds stakeholders. THE ENVIRONMENT In order to understand the environment which H-D operates in the following frameworks are used with the aim of helping to identify key issues and challenges and ways of coping with complexity and change. PESTLE ANALYSIS In 2009 H-D stood to gain from the Economic Stimulus Package, passed into legislation by the Barack Obama Administration. The federal stimulus package gives taxpayers breaks if they purchase a new car, light truck, RV, or motorcycle.(Wachter, 2009). In addition, Coachman industries also a manufacturer of leisure vehicles, and a competitor of H-D was eliminated from the New York Stock Exchange. According to the Datamonitor report the Motorcycle Industry segment has had economic growth for the past three years, and has only recently been experiencing decline. In 2007 it declined 2.3%, yet is forecasted to recover 4.3% by 2012. An economic factor in favor of H-D, despite this decline, is that the U.S. industry generated total revenues of $10.2 billion in 2007, of which 98.8% were of motorcycles (not scooters, minibikes, etc.). Furthermore, within the U.S. economy H-D holds the majority of motorcycle sales. Therefore, even while industry growth is declining, H-D sales and other motorcycle sales are still continuing to increase. (DataMonitor 2007). Figure 1 shows motorcycle industry growth versus sales. The Motorcycly Industry Council (MIC) discloses that leisure product industries are facing steep decline however the motorcycle segment though declining ,is not doing so at a steep rate. Tim Buche, President of the MIC says Overall motorcycle sales were down 7.2%, not nearly as sharp a decline as many other consumer products in todays economy/ (Wasef, 2009). Socially H-D has a competitive edge which is owed to its customer base, strong brand loyalty and demographic trends such as the increse in female operators. This loyalty is indicated in the average age of H-D consumers. H-D average consumer buying age is 42 years old and increasing (Gauvin 2005). H-D aspires to increse it consumer demographics, howevr à ¢Ã¢â€š ¬Ã‚ ¦although the younger generation below 35 years of age has posted the largest gains in owernship, the generation that is on the edge of the baby boomer segment will be the main catalyst of growth for the industry (Koncept 2007). One social factor that may negatively affect the sale of H-D motocycles is the stigma that has been attached to these leisure vehicles. Alot of people believe that motorcycles are dangerous and this belief is strengthened due to the high rate of fatalities and crashes. H-D stands the chance of escaping this stigmatisation if the public views their bikes as cruisers and not speed bikes. Technologically H-D can take advantage of antilock brake systems. Antilock brakes cold help riders avoid fatal crases according to a study done by the insurance industry. 2.1.2 PORTERS FIVE FORCES MODEL Rivalry H-D operates within the Recreational Vehicles industry along with five other major competitors: Winnebago, Polaris, Thor, Arctic Cat and Marine Products. The top performers within the industry and hold 92% of the market share by volume with a market capitalization of 64.653 Billion of a total Industry of 7 Billion (Yahoo Finance, 2009). Other firms in different industries that are direct product rivals include Honda Motor Company Limited, Yamaha Motor Co, Ltd., and Suzuki Motor Corporation (Datamonitor, 2007). The presence of these large multinational corporations with exceptionally high assets boosts the degree of rivalry within the industry. Because of the small number of material rivals, the markets revenue is shared between fewer firms and enhances the degree of rivalry for bottom line profit. This rivalry forces most competitors to try and diversify their business models through geographical expansion or vertical expansion, leading to interests and investments in a variety of other segments such as the automobile, watercraft, industrial and farming equipment areas. (Datamonitor, 2004). Threat of Substitutes The Recreational Vehicle industry faces threats from the Automobile Industry, from public transportation options and from Bicycles. The threat is largely dependent on the indispensability of motorcycles and other lifestyle products to the end user (Datamonitor, 2008). In most developed countries, motorcycles, jetskis and other recreational vehicles are leisure items that lack necessity and are therefore largely dispensable or substitutable by more practical items such as cars or more cost effective means of transportation such as bicycles. This lack of necessity increases the threat of substitutes and illustrates why the external market goes into decline during economic recession. However, even though there is a lack of necessity, when a consumer owns a motorcycle or other product, switching costs to a substitute can range from low to high. Switching to public transportation can be cheap, but switching to a luxury vehicle involves a high cost factor. Because switching costs vary depending on the alternative means of transportation chosen, the overall threat of substitutes within this industry is moderate. Buyer Power Buyer power is weakened by a high level of product differentiation and customer loyalty to dominating brands (Datamonitor, 2008). Because customer loyalty with respect to dealers is high, as is the demand for specific and/or customized products, buyers power is weakened since the consumers rely on companies to produce their preferred product. This high demand allows companies to increase their price due to high product differentiation and low standardization. Relatively large numbers of buyers within the US, coupled with a high level of product differentiation weakens buyer power. This gives Recreational Vehicle manufacturers a competitive edge in the industry because they can produce a product based on customer demand. An increasing factor of buyer power is the fact that over half of recreational vehicles sold in the U.S. are sold and bought through non-retail channels. This provides consumers with an option for cheaper purchasing, and becomes a major threat to the industry if they cannot move their new products. Fortunately for the large competitors, who rely on product differentiation, their customers desire customized products that arent available on the second-hand market. Overall, buyer power is low due to sustainable competitive advantage of product differentiation which is impossible for other brand competitors to match. Supplier Power Competitors within the Recreational Vehicle industry rely mostly on commodities such as metals. There is a highly stressed importance on the quality of these raw materials which enhances supplier power. Also, as global prices of primary raw materials (ie: steel, aluminum) increase, pressure is put on the manufacturers to increase their margins. Furthermore, the increasing consolidation of the steel industry has the potential to lead to even higher raw material costs and product differentiation. The competitors often deal with this high power of suppliers by signing contracts with manufacturers to ensure the delivery of quality raw materials at a set market price. Power of suppliers is decreased by the competitors large size and the fact that manufacturers account for only a small portion of the suppliers revenues. Large multinational corporations such as Harley-Davidson and others can receive materials from many different international suppliers and face low switching costs due to minimal product differentiation. This presence within the international market boosts Industry leaders power. (Competitive Landscape, 2009) Overall, supplier power is moderate. Threat of New Entrants The industry faces moderate threats of new entrants because of moderate industry growth levels and high barriers to entry. The Recreational Vehicle industry is continuing to grow, especially in America, as consumers are traveling shorter distances and on weekends with less planning. New entrants are lured by good market growth, especially in the budget or low-cost areas due to consumer, ownership and demographic trends towards convenient travel patterns. (RVIA.org, 2009) Barriers to entry include large capital requirements and high fixed costs for set-up of new production and provider facilities, an exceptionally high level of brand recognition and customer loyalty. Modes of entry include starting a new company, diversifying and existing companys operations into motorcycle or other vehicle manufacturing, and beginning to export into the host country. Another barrier is the global tightening of emission standards that further ramps up costs as motorcycle and other recreational vehicle redesigns are required, increasing research and development costs. (Competitive landscape, 2009) Along with the tightening of emissions standards is an increase in the global costs of raw materials such as steel. As standards and product costs increase, barriers to entry become larger hurdles for new entrants. In order to be profitable, new entrants must pass on large capital requirement, RD costs and raw material costs to their customers and reflect these in the costs of the finished product. In the current economic recession, this becomes problematic because average consumers and not willing to spend their small disposable income on leisure items. Since sales are sensitive to price, another mode of entry is possible in the sale of budget vehicles. However, these companies would still be subject to the large capital requirements and high fixed costs, resulting in a business that would not be sustainable and therefore becomes undesirable. Overall, this threat is moderate.

Modifications to the National School Lunch Program Essay

Introduction Recent modifications made to the National School Lunch Program menu have caused controversy all across the nation. In last year The National School Lunch program have been under scrutiny and major changes have been made to the ingredients and preparation of school lunches. The USDA reports that the all the modifications to the school lunches are focus towards improving the health of all school age children, contributing to the fight against childhood obesity and succinctly to improve the health of all children across the nation. This research would explore the history of the different federal agencies involve in the national nutritional services, the most comprehensive changes in the school nutritional environment , the old and new menus choices and how changes are impacting students (National School Lunch Program,[NSLP] 2012). Research Statement According to the Unites States Department of Agriculture Food and Nutrition Service the recent changes to the National School Lunch program have been an important aid in the fight against childhood obesity and to help change student eating habits towards a healthier approach. In the last 4 years the Senate of the United Stated has proposed different legislature changes to the National School Lunch menu allowing millions of dollars to contribute towards a healthier approach modifying what student age children are consuming during school hours. The most comprehensive changes have been oriented towards reducing fat, sugar and sodium, and including more vegetable as part of the daily school cafeteria menu (United States Department of Agriculture, [USDA] 2012). Initial Research Question How the recent changes to the national school lunch program can improve the student’s health? By analyzing the recent changes to the national school lunch program we will be able to compare some of the differences between some the new and improve school lunch menu and how these changes are impacting students across the nation. Review of literature The National School Lunch Act was a law established under the administration of President Harry Truman in 1946. The original purpose of the act was to help local farmers with surplus produce and using these foods to feed school age children. After reviewing the principles of the act, members of the senate requested the establishment of a national program that under the guidelines of the National School Lunch Act, would oversee all operations associated with school lunch meals, reason for the creation of the National School Lunch program. The National School lunch program manages one of the largest federally assisted meal programs that provides nutritionally balanced meals free or at low cost to school age children. The national school lunch program takes cash subsides and foods provided by the U.S Department of Agriculture, in return the national school lunch program must meet nutritional federal requirements and most important must offer meals free or at low cost to all student age children. According to reported statistics from the U.S Department of Agriculture the National School Lunch feeds over 30 million students each day (NSLP, 2012) There is no doubt that the student nutrition subject has been an important topic of national concern in the history of our country. In 1966, The Child Nutrition Act was a law signed by President Lyndon B Johnson, encouraged by a national concern over nutrition in school age children. The Child Nutrition Act became to be an instrument to facilitate the process of meeting nutritional needs of children under the guidelines of the National School Lunch Program. The act also helped established the school based breakfast program providing free breakfast for children in public and nonprofit schools, during the signing of this act president Johnson use a famous phrase that would change forever the futures of national school lunches â€Å"Good food is essential to good learning† (USDA, 2012) U.S Department of Agriculture is a federal funded division who is responsible to all operations in the nation pertaining to farming agriculture and food. Better known as the USDA the department not only promotes and helps farming and agriculture issues but ensures food safety across the nation. The USDA is one of the oldest federally department created by President Abraham Lincoln in 1862. The USDA oversees a vast amount of operative units in the united states including the USDA Food and Nutritional Services who major goal is to provide healthy food to families in need, the department also collaborate closely with the National School Lunch program providing foods that are of nutritional value (USDA, 2012) On December 13th, 2010 President Obama sign into a law the Healthy, Hunger –Free Act of 2010. This act was creating to combat the alarming rates of childhood obesity cases in the U.S. The now law came to update the school meals standards who reflected very little changes in nutrition in the last 15 years, the HHFK Act also had an impact on the USDA, changing the foods providing to the National School lunch program and succinctly reflecting changes in meal nutritional standards in schools across the nation. In the 2009 a review from the Institute of Medicine recommended several updates to the National School lunch menus, the review found that the school cafeteria menus were not meeting the dietary guidelines for school age children stated by the U.S Department of Agriculture Food and Nutrition Services (Healthy Hunger-Free Act, [HHFA] 2012) In 2011 the USDA proposed new regulations based on the finding of the Institute of Medicine of the United States. The process of modification of the school cafeteria menus begin slowly but steady on schools across the nation, the changes included whole grain servings on all meals; reduce saturated fat sugar and sodium, and more fresh fruit and vegetables. Elizabeth Ippel, executive director of The Academy of Global Citizenship in Chicago, talks about the important of nutrition’s â€Å"good nutrition is essential and a very integral component to effective learning†. The changes are significant and according to Mrs. Ippel the students are responding positive to the modifications (Leamy, 2012) Here’s an example of a before and after lunch menu: BeforeAfter Breaded beef patty on a white roll Baked Fish Nuggets Fruit popsicleWhole wheat roll Low fat milkMashed potatoes Broccoli Peaches Skim Milk Discussion On December 13, 2010 president Obama signed into law 111-296 the Healthy Hunger –Free Act of 2010. The act is one of the most comprehensive proposals in the school nutritional environment in over 15 years; the main goal of this law is to update school meals nutritional standards to help combat childhood obesity and help students achieve healthy eating habits. Beginning in July 2012 the new lunch meal pattern will be in effect changing what students will be consuming during lunch in the school year 2012-2013.The new proposed meal components includes key changes for children K and above, these changes requires that school lunches offer a daily variety of whole grains, fruit and vegetables. In the fruit category, each meal provided by school cafeterias must include  ½ cup of fresh, frozen or canned fruits, prepared or compound with water and not syrup.  ½ of vegetables on each meal is another requirement in the daily school lunch menus; the new regulations required a variety of vegetable groups including: dark green, red/orange, legumes, starchy and other vegetables. On the area of whole grains, breads and cereals are required on each meal as long as the food item includes more than 8 grams of grains. The act has also limit the amount of flavored milks opting for only low fat milk during meals. Calories are also under a scope view limiting the calorie ranges according to age groups. Trans-fat is banned completely from school cafeteria menus and the act has also a plan to limit sodium gradually over the next decade, to reach the goal of keeping sodium at a no more than 600 mg per meal, equal to a diet frozen meal (HHFKA, 2012). The changes in the cafeteria school menu are impacting students and teachers equally, besides of more nutritional value, the new menus now offered more quantity amounts of healthier foods, satisfying the hunger of millions of students and reflecting healthier attitudes in the classrooms. LuAnn Coenen from Appleton Central High School in Wisconsin cheers the new regulations in the cafeteria menus and states† Since the introductions of the new food program, I have noticed and enormous difference in the behavior of my students in the classroom,†Ã¢â‚¬ I can say without hesitation that it’s changed my job as principal†. It seems that less sugary foods and drinks are impacting student’s behavior. An associate professor of education at the Lehigh university conducted a study of over 2000 lunchrooms across the nations, the conclusions indicated that healthier and less sugary meals carries a calmer atmosphere in the classroom this calmer demeanor is reflects when students go back to the classrooms creating a trickling effect. Taylor a student from Appleton High commented about the changes she felt since the cafeteria menus changed â€Å"I’d say being able to concentrate better†. Susan Graham principal from Melrose Elementary in Tampa Florida confirms that her discipline referrals have decreased 50 % â€Å"We get a lot more done, I think it’s a lot more efficient work environment for all of us,† Grahams said (abcnews,2012). Berger (2005) wrote about the importance of a well balanced meal for the proper development of children’s brain development, and how school meal programs played an important rolled in children’s brain development, by providing a well balanced meal while in school children can achieve proper brain development a subsequently their ability to learn will be maximized (Berger, 2005). The changes happening in schools cafeterias might seem insignificant, but replacing extra-cheese pizza, deep fried chicken for whole wheat pizza and baked fish nuggets, represent a huge step towards making students healthy. Some modifications to the school lunch menu have happened slowly and some hidden from students, like replacing full fat cheese with a low fat mozzarella cheese in the pizzas, as well as using whole wheat bread on grill cheese sandwiches. Dr. Saira Jan a Rutgers University Professor (2006) comments on children obesity and diabetes rising numbers â€Å"Kids choose from what they are offered. They are hungry, they will eat. You can offer carrots or French fries. We have a big health-care problem. We can’t just talk about it† (Weekly Reader, 2006). Conclusion In conclusion the overall national concern over childhood obesity and the rising rate of diseases in children related to overweight issues is currently being addressed by different entities in charge of school nutrition. The National School lunch program has and will make modification on the students’ lunch menu to feed students healthier foods in the effort to fight childhood obesity. Even though there has been mixed opinions about the effectiveness of the lunch menu modifications, the HHFKA guidelines demonstrate how References About USDA. (2012). United States Department of Agriculture Food and Nutrition Service. Retrieved from http://www.usda.gov/wps/portal/usda/usdahome?navid=ABOUT_USDA Berger, Kathleen. (2005).The Developing Person Throughout the Lifespan. 6th ed.Worth. 140-142 Child Nutritional Act.(2012). United States Department of Agriculture Food and Nutrition Service. Retrieved from http://www.gpo.gov/fdsys/pkg/FR-2012-01-26/pdf/2012-1010.pdf Food Fight! Should School Lunches be healthier? Current Events, a Weekly Reader publication,17 Feb.(2006) Retrieved from Healthy Hunger-Free Kids Act of 2010. (2012).United States Department of Agriculture Food and Nutrition Service. Retrieved from http://www.fns.usda.gov/cnd/governance/legislation/cnr_2010.htm Questions & Answers on the Final Rule, â€Å"Nutrition Standards in the National School Lunch and School Breakfast Programs†(2012).United States Department of Agriculture Food and Nutrition Service. Retrieved from http://www.fns.usda.gov/cnd/Governance/Policy-Memos/2012/SP10-2012osr2.pdf Lazor, K., Chapman, N., & Levine, E. (2010).No.80. Vol.4. 200-206 Soy Goes to School: Acceptance of Healthful, Vegetarian Options in Maryland Middle School Lunches. Journal Of School Health. Leamy, Elizabeth.(2011). Exclusive: USDA to Announce Healthier New School Lunch Guidelines. Retrieved from http://abcnews.go.com/Health/ConsumerNews/usda-announce-school-lunch-guidelines/story?id=12603193 Mary Bruce. (2010). Coming Soon? Healthier School Lunches. Retrieved from http://abcnews.go.com/Politics/healthier-school-lunches-senate-approves-45-billion-bill/story?id=11345256 Mcginn, D., & Popescu, R. (2007).No 150. Vol.17. Unlucky Charms At Lunch. Newsweek. Retrieved from http://mediacast.usw.edu:8045/ps/i.do?id=GALE%7CA169875850&v=2.1&u=nm _a_elin&it=r&p=ITOF&sw=w National School Lunch Program.(2012).United States Department of Agriculture Food and Nutrition Service. Retrieved from http://www.fns.usda.gov/cnd/Lunch/ Nutrition Standards in the National School Lunch and School Breakfast Programs, No 17, Vol.77. (2012). United States Department of Agriculture Food and Nutrition Service. Retrieved from http://www.gpo.gov/fdsys/pkg/FR-2012-01-26/pdf/2012-1010.pdf Students behave better with healthy lunches. (2012). Abc. go. Retrieved from http://abcnews.go.com/GMA/AmericanFamily/story?id=125404&page=1

Research Letter for Dummies

Research Letter for Dummies Whatever They Told You About Research Letter Is Dead Wrong...And Here's Why You're taking a look at the curse of Malthus. Despite the fact that it might look like a radical proposal, there are people keen to make that sacrifice for the interest of Earth. The future will favor people who can see ahead of time and take the suitable action now. I would be quite thankful if we're given this chance to help the society. What You Should Do About Research Letter Starting in the Next Eight Minutes The end result of those and other practices are already having a tremendous effect on the environment. The proposal clearly defines variables to be compared and provides insight regarding the types of statistical tests which are going to be utilized to value the importance of the data. A growth in natural methane emissions may make it even more challenging to get to the goals determined by the Paris agreement, but they ought to not be a cause for indifference. I t is very important to be aware that the ammonia concentration within this study did not exceed 25 ppm, the level at which problems start to get detected in birds, as a result of classic management. The Ultimate Research Letter Trick If you're writing several letters for the very same candidates, check your last copies to guarantee the letter references correspond to the fellowship. Furthermore, it is necessary to proofread your letter carefully. Postponing letters are extremely crucial in any enterprise. A very simple letter of intent includes the info about a proposed contract and you'll acquire absolutely free letter of intent template today to assist you in formatting an LOI easily. The Benefits of Research Letter Using colour in figures can boost the effective presentation of results, and there are not any restrictions on using colour in the internet version of your article. In case you have any questions before that moment, please feel free to get in touch with me. W hich one is suitable for you depends, in a lot of ways, on your background and the remainder of your application. If you're using mobile phone, you might also utilize menu drawer from browser. The Benefits of Research Letter Our results might be more representative of nearly all panhandlers who earn lesser amounts. You ought to develop a thorough understanding between multiple parties involved in an industry research initiative. The ability of the majority of investors to profit from differing sectors is crucial to really turning into a seasoned investor. Three participants refused to offer information regarding their earnings or spending. A Startling Fact about Research Letter Uncovered The closing paragraph ought to be no more than a couple of statements. Submitting a letter of intent is a significant step to permit the owner is aware of what they can anticipate from you should everything verify during due diligence. 1 format which you might consider in the lack of such guidelines follows. In your letter, explain the way the student exemplifies the particular criteria of the fellowship accessible. The outcomes of my study is forecast to help you zero in on aspects which should reinforced or modified to provide far better service to the community your institution a part of. Our rigorous quality and testing standards are intended to generate consistent clinical advantages. Knowing your merchandise and the way in which they perform helps you to understand what things to carry and in what quantities. Focus group participants provided valuable feedback about what to include in a letter, along with key concerns, the suitable tone for the letter, and the total amount of information to include. Worldwide prevention and control collaboration is necessary. Participants were not permitted to solicit donations during the 20-minute interview and couldn't bargain for greater quantities of reimbursement. Find out more about the faculty in your intended department to estimate their orientation and expertise. List the bodily and non-physical risks of participating in the analysis above. If you're writing a letter for over 1 applicant for the exact same fellowships, take note that committees will look to find out which student is apparently favored. Assess the student concerning other students that are in the area or who have applied for this specific fellowship. It is, in summary, not the naturalist's task to offer an index of transferability, it's their responsibility to supply the data base which makes transferability judgements possible on the portion of prospective appliers. Describe precisely what subjects can anticipate. If it seems to be a superior match, they will request a complete proposal. My objective is definitely to put the business initially and if this usually means putting in extra hours or working on weekends I'm always on board. Instead, it may be a fantastic notion to emphasize your most impressive ach ievements. It will permit the prospective donor to assess whether there is an excellent match between your project and their interests. The ammonia concentration during the developing period was estimated for every one of the treatments. We're stopping the AIM-HIGH trial since there isn't much to no possibility that the trial could ever demonstrate an advantage of protracted release niacin in patients very similar to you. There's no doubt it would have a mammoth effort to manage the prescription drug crisis. Though you might not be able to totally guard your heart from cancer therapy, there are other lifestyle-based cardiovascular disease risks you'll be able to control.

Analysis Of Homer s Odyssey And Machiavelli s The Prince

Tradition has always played a key role in the development of humankind, but change, as some say, is necessary to the growth and survival of our species. A tradition is generally seen as any belief or custom that is transferred or passed on from one generation to another while change is anything that forces a deviation from this linear way of living. If we look throughout history, we see periods of massive change where societies have diverged from long held traditions. Religion being a very vital instrument in the ideas of tradition and change as is seen in Homer’s Odyssey and Machiavelli’s The Prince. Both of these works focus a bit on the change from God to self, religion to self-awareness. In Homer’s Odyssey, the long held tradition that the gods of Mount Olympus controlled one’s fate changed into the people forgoing their beliefs and believing they were able to create their own destiny. For Machiavelli and The Prince, a similar change occurred, but thi s change focused on politics and preserving oneself in the face of the public so one may control them thoroughly. On the surface, The Odyssey, supports the importance of tradition and yet proves the necessity of individual and social change while The Prince, which advocates such a radical change, in the end proves the need for the restraint that tradition teaches. Change has seemed to have been the more desirable route, but it has not always been the correct decision. For both Niccolà ² Machiavelli and Homer, their cultural